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The Elephant Yoga Challenge is a fundraiser of the greater 96 Elephants campaign by the Wildlife Conservation Society. The challenge sought to activate yogis and yoga enthusiasts with simple actions to support elephant conservation and was broadly similar to the Ice Bucket Challenge.

A limited-edition T-shirt designed by Alina, which sold out immediately after its release, features an earthy color palette and styliized elephant that includes symbols prominent in yogic culture. Other promotional materials designed by Alina were circulated by 96 Elephants, its affiliates, and challenge participants, including signage and images for sharing on social media layouts.

The fundraiser was a success and helped to engage participants in-park at The Bronx Zoo, at other AZA venues, yoga conferences, and online among influencers and news channels.


96 Elephants



Branding, Illustration, Apparel, Print, Digital