Florida Youth Experiences Study (FL YES)
During the brand development process, the project’s research team as well as former foster youth and representatives from Selfless Love Foundation were part of the design review panel. The visual identity for FL YES aims to promote freedom of expression and both resonate with and reflect the values of its youth base. The primary logo for the brand features a wide color palette to represent the spectrum of voices and experiences. Alternate versions of the logo support both full-color and limited color applications.